Paul M. Ress

Paul M. RessPaul M. RessPaul M. Ress
Bend Your Mind
Professional Story
Marketing Philosophy

Paul M. Ress

Paul M. RessPaul M. RessPaul M. Ress
Bend Your Mind
Professional Story
Marketing Philosophy
More
  • Bend Your Mind
  • Professional Story
  • Marketing Philosophy
  • Bend Your Mind
  • Professional Story
  • Marketing Philosophy

Paul's Professional Story

Instabrain Six Second Overview

Career Highlights

15+ Years of Growth Marketing Experience

15+ Years of Growth Marketing Experience

  • Transitioned paid digital media execution in-house twice
  • Managed eight figure media budgets
  • Positively impacted the lives of colleagues and clients

15+ Years of Growth Marketing Experience

15+ Years of Growth Marketing Experience

15+ Years of Growth Marketing Experience

8 years startups | 4 years agency | 3 years Fortune 30


15+ years B2C | 8+ years B2B

Resume

CareScout

A startup owned by Genworth.

February 2022 - Present


Director of Digital Marketing

Avail

A car sharing startup founded in 2018 and owned by Allstate.

September 2021 - February 2022


Head of Performance Marketing

February 2022 - Present

 

Paid Media Lead, Performance Marketing

September 2021 - February 2022

Anthem

A corporation with $121B in revenue and ranked 23 on the Fortune 500 that has since rebranded from Anthem to Elevnace Health.

May 2018 - September 2021


Channel Activation Strategist - Marketing Manager, Performance Media and Channel Activation

March 2021 - September 2021


Marketing Manager, Performance Marketing

August 2019 - March 2021


Marketing Manager, Member Communications

May 2018 - August 2019

J&L Marketing

An automotive marketing agency founded in 1999.

March 2016 - May 2018


Marketing Director (Executive Team)

May 2016 - May 2018


Digital Strategist

March 2016 - May 2016

The Learning House

A venture capital owned agency that has since been acquired by Wiley.

March 2014 - March 2016

Senior PPC Analyst (promoted from PPC Analyst in February 2016)

Various Companies

Various Roles

May 2010 - Feb 2014

Competitive Intelligence

Expensive Pieces of Paper

Doctor of Business Administration - Marketing

Doctor of Business Administration - Marketing

Doctor of Business Administration - Marketing

Liberty University | Currently Studying

Master of Business Administration

Doctor of Business Administration - Marketing

Doctor of Business Administration - Marketing

Concordia University, St. Paul | 2016 | 4.0 GPA

B.S. in Business Administration, Marketing

Doctor of Business Administration - Marketing

B.S. in Business Administration, Marketing

University of Louisville | 2010

School of Hard Knocks

Soft Skills

Marketing Skills

Marketing Skills

emotional intelligence, empathy, active listening, body language, public speaking, respect, inclusion, coaching, conflict management, delegation, negotiation, managing expectations, time management, navigating matrixed organizations, curiosity, calmness, self-awareness, patience, analysis

Marketing Skills

Marketing Skills

Marketing Skills

growth marketing, digital marketing, direct response marketing, performance marketing, omnichannel marketing, brand marketing, integrated marketing, SEM, PPC, SEO, search, paid social media, display, programmatic, affiliates, UX design, A/B testing, direct mail, email, marketing automation, audience segmentation, persona development, product marketing, storytelling

Copyright © 2025 Paul M. Ress - All Rights Reserved.

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