01 · Story
The narrow path
Dr. Paul’s career, in three chapters.
I
2010–2016
Foundation
- 2010Dr. Paul barely graduated undergrad in a terrible economy. A low-paying job at a small company gave him the leeway to teach himself digital marketing as it emerged as the premier marketing channel.
- 2014–16Did his time in the marketing agency world. Sharpened his paid digital marketing skills and led the in-housing of paid digital media at an agency.
- 2016Earned his MBA with a 4.0 GPA after starting the program on academic probation. Proved to himself that he has what it takes when he puts his mind to doing something hard.
II
2018–2026
Scale
- 2018–21Dr. Paul learned the ropes of navigating a highly matrixed Fortune 25 company. Strategized and executed omnichannel campaigns with budgets in the high eight figures.
- 2021–26Dr. Paul led performance marketing at two startups owned by Fortune 500 companies. In-housed media execution at both while navigating their product–market-fit journeys.
III
2025–Present
Frontier
- 2025Dr. Paul earned his Doctor of Business Administration in Marketing with a 4.0 GPA. His applied doctoral research focused on the adoption of marketing AI.
- 2026–Now Director, Marketing AI Strategy, Enablement & Governance, he applies that same performance marketing discipline to how a marketing organization adopts AI responsibly.
