Bend Your Mind With

Dr. Paul, DBA

15+ years of performance marketing experience fueling marketing AI transformation.

AI Strategy AI Enablement AI Governance

This site is itself a small proof of concept, built end-to-end in collaboration with AI.

Portrait of Dr. Paul Ress

15+

years of performance marketing experience

8-figure

omnichannel media budgets managed

4.0

GPA across both the MBA & DBA

01 · Story

The narrow path

Dr. Paul’s career, in three chapters.

2010–2016

Foundation

  • 2010Dr. Paul barely graduated undergrad in a terrible economy. A low-paying job at a small company gave him the leeway to teach himself digital marketing as it emerged as the premier marketing channel.
  • 2014–16Did his time in the marketing agency world. Sharpened his paid digital marketing skills and led the in-housing of paid digital media at an agency.
  • 2016Earned his MBA with a 4.0 GPA after starting the program on academic probation. Proved to himself that he has what it takes when he puts his mind to doing something hard.

2018–2026

Scale

  • 2018–21Dr. Paul learned the ropes of navigating a highly matrixed Fortune 25 company. Strategized and executed omnichannel campaigns with budgets in the high eight figures.
  • 2021–26Dr. Paul led performance marketing at two startups owned by Fortune 500 companies. In-housed media execution at both while navigating their product–market-fit journeys.

2025–Present

Frontier

  • 2025Dr. Paul earned his Doctor of Business Administration in Marketing with a 4.0 GPA. His applied doctoral research focused on the adoption of marketing AI.
  • 2026–Now Director, Marketing AI Strategy, Enablement & Governance, he applies that same performance marketing discipline to how a marketing organization adopts AI responsibly.

02 · Values

Human operational model

Three values that power how Dr. Paul operates as a human in an AI world.

Love Others

People before pipelines. Strategy is only as good as the trust it’s built on.

Mark 12:31

Have High Agency

Own the outcome, not just the task. If it needs doing, he finds a way.

Philippians 4:13

Do Hard Things

The narrow path is narrow on purpose. Comfort is not the goal. Growth is the goal.

1 Corinthians 9:24

03 · Connect

“As iron sharpens iron, so one person sharpens another.” Proverbs 27:17

Connect with Dr. Paul

Whether you’re passionate about AI, marketing, or just looking for a conversation that sharpens both of us.