01 · Story
The narrow path
Following the narrow path that few find has defined my career, in three chapters.
I
2010–2016
Foundation
- 2010Barely graduated undergrad in a terrible economy. A low-paying job at a small company gave me the leeway to teach myself digital marketing as it emerged as the premier marketing channel.
- 2014–16Did my time in the marketing agency world. Sharpened my paid digital marketing skills and led the in-housing of paid digital media at an agency.
- 2016Earned my MBA with a 4.0 GPA after starting the program on academic probation. Proved to myself that I have what it takes when I put my mind to doing something hard.
II
2018–2026
Scale
- 2018–21Learned the ropes of navigating a highly matrixed Fortune 25 company. Strategized and executed omnichannel campaigns with budgets in the high eight figures.
- 2021–26Led performance marketing at two startups owned by Fortune 500 companies. In-housed media execution at both while navigating their product–market-fit journeys.
III
2025–Present
Frontier
- 2025Earned my Doctor of Business Administration in Marketing with a 4.0 GPA. My applied doctoral research focused on the adoption of marketing AI.
- 2026–Blazing a path on the frontier of marketing AI as Director, Marketing AI Strategy, Enablement & Governance.
