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Stay in Wonderland
See how far the rabbit hole goes.
Dr. Paul’s Story
Every stop on the path, from a terrible economy to leading Marketing AI Strategy — the same arc above, told chapter by chapter across three parts: Foundation, Scale, Frontier.
Read the storyAI Thinking
Ideas about AI, marketing, and authorship, worked out in public — including why this site now credits its own AI collaboration the way it would credit any other collaborator.
Read the thinkingThe Lab
Real experiments, not blog posts — a hypothesis, the actual thing built, the receipts, and what changed my mind. This site itself is Experiment 001.
Enter the lab