Lab
A systematic investigation of how AI changes marketing.
Each entry starts with a hypothesis and ends with a result — supported, rejected, inconclusive, or still ongoing — with the receipts attached: real input, real output, what worked, what didn’t. Not a stream of opinions. Evidence, entry by entry.
1
Can AI replace a CMS?
Website production · Claude
Supported
2
If AI replaced the CMS, what stops the site from drifting?
Design system · Claude
Supported
3
Can AI catch and fix its own documentation drift?
Content ops · Claude
Inconclusive
4
Can AI build a helpful filter, sort, and search?
Design system · Claude
Supported
5
Can AI build an infinite-scroll page that stays fully visible to AI?
SEO / AEO / GEO · Claude
Supported
6
Can AI build an opt-in, self-destructing tracking feature?
Privacy · Claude
Supported
7
Can AI achieve a perfect Google PageSpeed Insights score?
Performance · Claude
Rejected
8
Can AI create a pre-deploy checker that replaces manual accessibility review?
Accessibility · Claude
Supported
9
Can AI make WCAG contrast rules understandable to non-experts?
Accessibility · Claude
Supported
10
Can AI catch its own mistakes automatically, instead of waiting to be told?
Content ops · Claude
Supported
11
Can AI easily build an accessibility widget?
Accessibility · Claude
Supported